Why take part ?
A rigorous selection process by reputable judges from different nationalities
CMB awards are highly sought-after by distributors and importers and globally recognized and valued by consumers.
In addition, the diversity and professionalism of the judging panel ensures the results are objective and the competition’s outstanding reputation is always upheld.
CMB adds tangible and practical marketing value to their awards, including an analysis and aroma wheel for each product tasted (regardless of medal status).
The promotion of award-winning products through CMB’s international media network.
Lastly, in challenging economic times, CMB requires producers to submit only three (3) bottles of wine and two (2) bottles of distilled spirits per entry.
+ 30 years of expertise
The competition is managed by communications agency Vinopres with a more than 30 years’ track record in successfully running wine, spirits and beer competitions worldwide (Including Spirits Selection, Concours Mondial du Sauvignon, Brussels Beer Challenge).
A team of specialists
Our specialist team checks your wine entries and the official accompanying documents, corrects any possible errors and will communicate with you in case of incorrect samples or documents.
Optimal tasting conditions
The organisers guarantee optimal tasting conditions for the judges. Our judging panels are seated in a properly aired, well-lit and quiet hall where entry is prohibited to anybody not directly involved in the tasting sessions.
Diversity of the judges
The organisers are mindful to ensure there are judges of different geographical and professional backgrounds on each panel.
Transparent and credible
All CMB competitions and selections are meticulously audited by the Service Public Fédéral belge de l’Economie (SPFE). This ensures producers and other stakeholders that all the competition’s rules and regulations have been strictly adhered to and that the results are fair and transparent.
Blind tasting
Samples are stored in the preparation hall out of the judges’ sight. Judges never see the bottles or alternative packaging. Anonymity is a fundamental principle of the competition.
An international promotional tool
An Aroma Wheel and a detailed description of all your wines entered, will be downloadable from this website at the end of the 2024 competition. This offers valuable marketing and sales information for every wine, as well as product information for the winemaker.
By touring to a different region every year, visibility is enhanced both for the competition and medal-winning wines. The choice of host country does not occur on a random basis: the organisers target growth markets, both for production and consumption of wine.
A trained public relations and press team promotes the competition and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on award-winning wines.
With media partners in the world’s leading markets, it ensures truly global exposure.
We promote the competition and prize winners at leading trade shows and media events such as awards ceremonies, Wine Paris-Vinexpo, Prowein, Vinitaly, in Guiyang and Beijing.
Thanks to the development of the CMB brand, medals are opening the way to new international markets, particularly in Asia.
A Wine Experience by CMB concept is also being developed with the opening of Wine Bars and Wine Corners in cities and airports around the world. Mexico City has already its own Wine Bar and a Wine Corner in the Business lounge of the airport.
Join the competition
Registering online is the easiest way to enter your wines. Our team will guide you through the registration process.